GLENDALE, AZ (September 11, 2017) — Thirty years after introducing one of the biggest innovations in the guitar strings market, Dean Markley USA is taking cryogenics to a whole new level with Blue Steel Cables for instruments and speakers. Applying the same Blue Steel Treatment used to make industry-renowned Blue Steel strings, Dean Markley’s engineers […]Read more "Dean Markley Takes Cryogenics to New Level with Blue Steel Instrument and Speaker Cables"
AMSTERDAM, NETHERLANDS — NEXI Industries’ new Tremolo (TRM-01) effect pedal for electric guitar represents the next generation of “lush.” From riding a classic wave or quickening a pulse, Tremolo delivers a vibrant tone with a unique click-and-play design that optimizes pedal board compatibility. 2017 marks the 70th anniversary of when tremolo-equipped amps first appeared on […]Read more "NEXI Celebrates 70th Anniversary of Tremolo Effect with New Pedal"
MERIDIAN, MS — Peavey Electronics® is opening its doors to its salesforce during its annual international distributor meetings and dealer seminars. These three-day, hands-on events bring the Peavey community together in an educational atmosphere that cultivates a thorough understanding of Peavey products, as well as sales and customer service, within the company’s sales force. Notably, […]Read more "Peavey Reinforces Unifying Spirit During Annual Distributor and Dealer Meeting"
SAN MARCOS, CA — Culturally and spiritually, music has an impact on communities around the world. This new 69 minute documentary focuses on a Haitian family who helps their neighbors in a time of great distress and later, a young man gets a surprise visit from his hero, five-time GRAMMY Award-winner Victor Wooten. This basic […]Read more "Haiti 10 Documentary with 5x GRAMMY® Winner Victor Wooten Debuts"
Modern Design Delivering Vintage Tones SAN MARCOS, CA — With the new Upshot 53mm bridge humbucker pickup for electric guitar, Sheptone incorporates modern design elements to bridge the old and new, delivering vintage tones and incredible sound. Celebrating a decade in business, Sheptone has earned its reputation for high-quality vintage and boutique electric guitar pickups. […]Read more "Sheptone Debuts New 53mm Upshot Bridge Humbucker Guitar Pickup"
SEOUL, SOUTH KOREA —Cort will provide musicians a special opportunity to watch and learn from a bass guitar legend without having to leave home. On Tuesday, Aug. 22 at 12:00 p.m. GMT, Cort will present a Facebook Live clinic and jam session hosted by Jeff Berlin, an American jazz fusion bassist widely regarded as one […]Read more "Cort to Host Jeff Berlin Clinic on Facebook Live August 22"
MERIDIAN, MS — Peavey® Electronics returns to this year’s DJ Expo with a new featured product and an all-star lineup of booth performers. Attendees can visit Peavey at Booth #511 Aug. 15-17 at the Atlantic City Convention Center to learn how to take their setup to the next level, get a closer look at Peavey’s latest […]Read more "Peavey® Electronics Powers Up for 2017 DJ Expo"