BORETTO, Italy and MERIDIAN, Mississippi – Marani Proaudio of Italy announced today the launch of Marani USA to expand global distribution of their digital audio processing and sound reinforcement products. Marani USA has partnered with US-based Peavey Electronic Corporation, worldwide leader in the development and manufacturing of professional audio products, to market and distribute Marani USA’s line of digital audio processing products. The complete range of Marani Proaudio loudspeaker management and audio processors will be available through Peavey Commercial Audio sales representatives and distributors worldwide.
Marani USA and Marani Proaudio (formerly SEED Srl) built on its foundation as an early developer and adopter of digital signal processing technologies and techniques to become Europe’s pre-eminent designer and producer of audio DSP products and intellectual property. SEED’s applications have reached beyond traditional sound reinforcement to include noise suppression and enhancement processing in the automotive, broadcast and appliance markets worldwide.
“This is a very strong match for us,” explained Michele Marani, founder and Managing Director of Marani USA and Marani Proaudio. “Peavey has long enjoyed a reputation for pioneering excellence in sound reinforcement and pro audio products. Marani USA will augment Peavey’s considerable portfolio of brands with our unique high-performance digital audio processing products.”
25 years ago, Peavey Electronics pioneered digital signal processing technologies for sound reinforcement and loudspeaker management. With expanding requirements in today’s sound reinforcement market for more efficient and higher-performing digital audio processors, Peavey Electronics’ partnership with Marani USA will provide an extended line of loudspeaker management solutions including advanced high-performance FIR (Finite Impulse Response) filters.
“We are excited to partner with Marani USA in this new venture,” remarked Hartley Peavey, founder and CEO of Peavey Electronics Corporation. “Marani USA’s signal processing range represents a best-in-class solution that mates convenient input and output channel configurations with a powerful and versatile DSP engine. Marani USA’s engineering and the quality of their products fits perfectly with Peavey’s brands, and we offer Marani USA our extensive worldwide distribution and seasoned sales force to bring their digital signal processing products to new markets.”
About Marani Proaudio: Marani Proaudio was founded as SEED Srl in 1996 by Managing Director Michele Marani, a specialist developer of custom DSP applications. SEED Srl became an official consulting center for Texas Instruments Europe in 1997, while developing efficient DSP algorithms for noise cancelling techniques for world leading manufacturers like Ferrari and Whirlpool. In early 2000, Michele Marani expanded SEED’s design and manufacturing capacities in Asia, founding SEED Guangzhou Electronic manufacturing facilities in China, and Seed Asia Ltd. in Hong Kong. Today the company has evolved from SEED Srl to Marani Proaudio Srl, a global business with a strong R&D team composed of highly qualified engineers in Italy and China. Currently Seed Asia Ltd owns the internationally registered Trade Mark “MARANI” for its own audio products, and it develops and produces all Marani Brand products related to the professional audio market.
About Peavey Electronics Corporation
Peavey Commercial Audio is a division of Peavey Electronics Corporation. Established in 1965, and recognized worldwide as a leading manufacturer of professional audio equipment and integrated solutions, Peavey Commercial Audio’s brands of MediaMatrix, Crest Audio and Peavey professional sound reinforcement are seen, and heard, in more than 10,000 systems around the globe. Peavey Commercial Audio, through its MediaMatrix product line, launched in 1993 and pioneered the digital signal processing industry for commercial audio installations. Today, Peavey remains the leading authority in digital signal and control processing, setting the bar for all others to follow. Together with its amplification and live performance brand – Crest Audio, acquired in 1999 – Peavey Commercial Audio continues the legacy of the world’s most trusted, powerful and reliable touring-class sound reinforcement tools. A global leader in designing and manufacturing power amplifiers for live performance, our portfolio also covers commercial and networked audio distributed public address sound systems, including digital mixing consoles for live and installed audio markets. Peavey Commercial Audio’s multi award winning products from input through output to control and monitoring continue to be the most specified and installed, relied on to perform without fault, with 24/7-365 reliability being an integral part of the world’s largest, most prestigious and identifiable landmarks and venues.